Clever Bet Labs (“we”, “us”, “our”) operates cleverbetlabs.com (the “Site”). This Policy explains how we collect, use, disclose, and protect your personal information when you use our Site, tools, newsletters, and related services (collectively, the “Services”).
Age & Responsible Gambling
Our content is intended for adults only:
18+ in NZ, AU, EEA/UK and most jurisdictions; 21+ where required (e.g., parts of the U.S.).
We do not knowingly collect data from minors. If you believe a minor has provided data, contact us to delete it. We link to gambling services but do not operate real-money gambling.
1) Information we collect
1.1 Information you provide
- Contact details — name, email address, country/region, preferences (e.g., when subscribing to newsletters or contacting support).
- Content submissions — reviews, survey responses, feedback.
- Account data (if we add accounts later) — username, hashed password.
- Regulatory requests — data sent to exercise privacy rights.
1.2 Information collected automatically
- Usage data — pages viewed, referring URLs, timestamps, approximate geolocation (country/region), session duration, scroll and click events.
- Device & tech data — IP address, device type, OS, browser, language, screen size, cookie IDs/advertising IDs.
- Affiliate & campaign data — outbound clicks, partner IDs, offer IDs, UTM parameters, referral codes, and whether a click/visit converted after redirect (we do not see your wagering or KYC with partner casinos).
- Cookies & similar tech — see Cookies & Tracking below.
1.3 Third-party sources
- Analytics & ad partners provide aggregated performance reports.
- Email tools record delivery/open/click for newsletters.
- Fraud & security services may provide risk scores or blocklists.
2) How we use your information
We process personal information to:
- Provide & improve the Site, personalize content, test features, fix bugs, and measure performance.
- Operate affiliate links — attribute clicks and conversions to offers.
- Analytics & research — aggregate insights on content usefulness and product interest.
- Marketing with consent or as permitted by law — newsletters, promotions, and reminders (you can opt out anytime).
- Security & fraud prevention — detect abusive behavior, DDoS, invalid traffic.
- Legal compliance — honor privacy rights requests, maintain records, and comply with applicable laws.
Legal bases (EEA/UK): consent; performance of a contract; legitimate interests (site security, measurement, product improvement); legal obligation.
3) Cookies & tracking technologies
We use cookies, pixels, and local storage to run the Site and measure effectiveness.
Categories we use:
- Strictly necessary — core site functions, consent storage, load balancing.
- Performance/analytics — anonymized or pseudonymized measurement (e.g., GA4, Plausible).
- Functional — remember preferences (language, region).
- Advertising/affiliate — attribute clicks to partners and prevent fraud.
Your choices:
On your first visit we display a cookie consent banner with options to Accept all, Reject non-essential, or Manage preferences. You can change choices anytime via Cookie Settings in the footer. You may also block cookies at the browser level; some features may not work without necessary cookies.
4) Affiliate links & outbound tracking
We link to third-party casino and sportsbook sites. When you click, a cookie or URL parameter may record that Clever Bet Labs referred you. We do not receive your account, KYC, deposit, or wagering information from these partners—only aggregated, non-identifying performance metrics (e.g., clicks, sign-ups, conversions).
Third-party sites have their own privacy policies and terms. Review them before sharing any information.
5) Disclosures of information
We share personal information only as needed and with safeguards:
- Service providers / processors — hosting, CDN, security, analytics, email delivery, consent management, and affiliate tracking (bound by contracts to process data on our instructions).
- Advertising & measurement partners — to measure campaigns and cap frequency (where lawfully permitted and consented).
- Legal & compliance — to comply with law, enforce terms, or protect rights, safety, and security.
- Business transfers — in case of merger, acquisition, or sale of assets, subject to this Policy’s protections.
Typical vendors we may use (update this list to match your actual stack):
- Hosting/CDN/Security: Cloudflare, WordPress, Godaddy
- Analytics: Google Analytics 4, Google Tag Manager
- Session insights: Microsoft Clarity / Hotjar (masking enabled)
- Ads/retargeting: Google Ads, Microsoft Ads, Meta
- Email/CRM: Mailchimp / Brevo / SendGrid
- Affiliate tracking: In-house
6) International transfers
We are a global website. Your information may be transferred to and processed in countries outside your own (e.g., the EU/UK to the U.S., AU, or NZ). Where required, we implement appropriate safeguards such as EU Standard Contractual Clauses (SCCs) and UK IDTA/Addendum, plus vendor due diligence and security reviews.
7) Data retention
We keep personal information only as long as necessary for the purposes described above, including to meet legal, accounting, or reporting obligations. Typical periods:
- Analytics & attribution data: 6–26 months (config-dependent)
- Marketing/contact data: until you opt out or after a defined inactivity period
- Security logs: up to 12 months unless needed longer for investigations
8) Your rights & choices
Your rights vary by jurisdiction but may include:
- Access — know what data we hold about you.
- Correction — fix inaccurate or incomplete data.
- Deletion — request erasure (“right to be forgotten”).
- Restriction/Objection — limit or object to certain processing.
- Portability — receive data in a portable format.
- Withdraw consent — at any time for non-essential cookies or marketing.
- Opt-out of sale/share/targeted advertising (U.S. state laws) — use the “Do Not Sell or Share My Personal Information” link where and if applicable.
- Lodge a complaint — with your local supervisory authority (e.g., NZ Privacy Commissioner, OAIC in AU, ICO in the UK, an EU DPA, or the CPPA in CA).
To exercise rights, email [email protected]. We may need to verify your identity and jurisdiction. Authorized agents (e.g., under CPRA) may submit requests with appropriate authorization.
9) Marketing communications
If you opt in, we’ll send newsletters or promotional emails. You can unsubscribe at any time using the link in our emails or by contacting us. We may still send non-marketing messages (e.g., service or legal notices).
10) Security
We use administrative, technical, and organizational measures to protect personal information, including TLS/SSL encryption, least-privilege access, secure development practices, and vendor reviews. No system is 100% secure; please use strong, unique passwords and keep your devices updated.
11) Do Not Track; Global Privacy Control
Our Site currently does not respond to browser Do Not Track (DNT) signals. We honor Global Privacy Control (GPC) where legally required by treating it as an opt-out of sale/share for applicable jurisdictions.
12) Local addenda
New Zealand (Privacy Act 2020)
You have rights to access and correction. We take reasonable steps to ensure accuracy and security. Overseas disclosures occur under comparable safeguards or with your consent.
Australia (Privacy Act 1988 & APPs)
We follow the Australian Privacy Principles. Complaints can be made to us first, then to the OAIC if unresolved.
EEA/UK (GDPR/UK GDPR)
CleverBetLabs is a controller of your data for the purposes in this Policy.
- Legal bases: consent; contract; legitimate interests; legal obligation.
- Controller contact: [email protected]
United States (CPRA/other state laws)
We do not knowingly sell your personal information for money, but we may engage in “sharing” or “targeted advertising” as defined by law (e.g., via ad pixels) where you have consented. Use the footer link to opt out of sale/share/targeted ads in applicable states.
13) Third-party links
Our Site contains links to third-party websites (including casinos/sportsbooks). We are not responsible for their privacy practices. Review those policies before sharing information.
14) Changes to this Policy
We may update this Policy from time to time. When we do, we’ll change the Effective date and, where required, notify you through the Site or by email. Continued use of the Services after an update means you accept the revised Policy.
15) Contact us
Questions about this Policy or your data?
Email: [email protected]
See our terms and conditions.
